The Marketer's Guide to Actionable Data [Infographic]
by Verónica Maria Jarski
Published on
Chief marketing officers (CMOs) agree that successful brands use customer data to drive marketing decisions; moreover, 87% of marketers report that "capturing and sharing the right data is critical for measuring ROI effectively," reportsMonetate via an infographic.
Unfortunately, however, many marketers struggle to use data well.
Some 45% of companies aren't using data to personalize their marketing communications, and 42% aren't able to link data to an individual customer, according to the data cited by Monetate.
Among the reasons that marketers don't use data: lack of training (32%), lack of budget or resources (32%), wrong organizational structure (14%).
To find out how you can collect and use customer data well, check out the tips in the following infographic:
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