Chock-full of stats that legitimize Pinterest's revenue-generating power for businesses (did you knowPinterest drives four times more money per click than Twitter and 27% more than Facebook?!), Quick Sprout's infographic also offers tips foroptimizing your Pinterest marketing presence to generate more clickthroughs and engagement with your pins.
But enough with all this talk. See for yourself!
Is Pinterest a part of your social media marketing mix? What results have you achieved from it?
Written by Pamela Vaughan
Pamela is HubSpot's lead blog strategist, where she manages the optimization & growth of HubSpot's blog, Inbound Hub. This is the expression she makes when she writes a killer blog post.
Inbound Marketing Feed
Sean DeSilva
I'm not surprised by this, pictures communicate 1,000 times more information than plaintext. And when we're talking about Twitter, we're restricted further 140 words or less--not exactly ideal.
On the other hand I've made Twitter campaigns work for my clients, by focusing on the inherent virality of the medium. So there is a benefit with them if you are a creative marketer who's willing to go through 5 to 10 failures to get any sort of traction from a viral campaign.
James
Thanks, great post. I have a question though. the potential number of eyeballs on Twitter are much greater than Pinterest. Are your stats taking this into account or is the uplift in revenue based on a like for like traffic comparison?
Sam (HubSpot Ecommerce Team)
@James, Pinterest drives more revenue than Twitter in raw numbers as well as on a unit analysis level.
This has to do in part with the different psychology in sharing. Pinterest can be described as "scrapbooking the way you want your life to look", where as Twitter has a much more social and communication-heavy aspect. Pinterest, arguably, isn't a very social social network - it's much more about curation. There are other things that make it more valuable too, like the more valuable TYPE of audience. Twitter may have a larger audience, but the folks with more discretionary spending power are on Pinterest. Of course, we always need to be active on both :)