How Often Are Marketers Creating Content?

How Often Are Marketers Creating Content?

by Ayaz Nanji

Published on

Less than half of content marketers (42%) produce one or more content assets (not including blog posts) per week, according to a recent report from LookBookHQ and Oracle Eloqua.

However, most content marketers (62%) produce at least one asset every two weeks, and 29% create multiple pieces per week.

The report, was based on data from a survey of 205 content marketers, found only 4% are creating no original assets at all.

Below, additional key findings from the report.

Content Types

• Whitepapers and e-books are the most popular content content types being created by respondents (76% are doing so).
• Webinars are the second most popular content type (74%), followed by videos (66%), and case studies (64%).

Blogging

• 83% of survey respondents say their organization has a blog.
• 39% publish more than six posts per month.
• 33% publish 2-5 posts per month.

Curation

• 76% of respondents share other people's content.
• 56% post that content to social networks.
• 41% write a blog post based on the third-party content and link to it.

About the research: The report was based on data from a survey of 205 members of theOracle Eloqua community.

View comments (0)